New Delhi: Union Commerce and Industry Minister Piyush Goyal has urged India’s tea industry to move beyond its traditional strengths and develop new internationally competitive blends that align with evolving consumer preferences and global wellness trends. Speaking at the Sankalp Foundation’s National Conference on Safe Tea Production, he emphasized that innovation, sustainability, and responsible practices are essential for keeping Indian tea future‑ready.
Expanding Beyond Iconic Teas
While India is globally renowned for Darjeeling, Assam, and Nilgiri, Goyal said the country must diversify its portfolio with signature blends that appeal to premium lifestyle markets worldwide. He stressed that sustainable farming, strict labour standards, and low MRL levels are critical to maintaining India’s reputation for high‑quality tea.
Innovation and Export Opportunities
The Minister called on researchers and scientists to leverage India’s diverse agro‑climatic strengths to create innovative, high‑value products. Such efforts, he noted, would not only expand export opportunities but also help small growers secure better returns. Sustained research and product development, he added, will be key to ensuring India’s tea industry remains competitive in a dynamic global market.
Supporting Growers and Workers
Highlighting India’s position as one of the world’s largest tea producers and exporters, with nearly 255 million tonnes exported annually, Goyal underscored the government’s commitment to supporting growers and workers. He pointed to initiatives under Prime Minister Narendra Modi’s leadership, including a ₹1,000‑crore package for tea growers and the Chai Sahayog App, which helps small farmers secure fair prices.
Strengthening Traceability and Sustainability
Goyal emphasized the need for end‑to‑end traceability across the tea supply chain, urging adoption of technologies like blockchain to ensure authenticity and transparency. He also encouraged eco‑friendly farming practices such as drip irrigation, biodegradable packaging, and greater focus on branded, value‑added teas to strengthen India’s global presence.
Social Development and Skilling
Beyond economic growth, the Minister called for collective efforts to improve opportunities for children in tea‑growing regions and enhance skilling initiatives for farmers. He highlighted the importance of mechanisation, modern tools, and technology‑driven forecasting systems to help growers adapt to climate and pest challenges.
Quality and Global Outreach
Goyal urged the industry to adopt innovative storytelling in marketing, showcasing the origin and uniqueness of Indian tea. He assured that agencies like FSSAI, BIS, and EIC will support the establishment of world‑class testing facilities to uphold quality standards. He also promised full backing from the Ministry and Tea Board for global outreach through trade fairs and buyer–seller meets.
Vision for 2047
Concluding his address, Goyal said the tea sector must embody quality, heritage, and trust, and expressed confidence that it will play a vital role in India’s journey towards Viksit Bharat 2047 during the Amrit Kaal.
