New Delhi, India :
It took less than a day for Ram Charan and Janhvi Kapoor to conquer the internet. Their new track “Chikiri Chikiri”, released across multiple Indian languages, stormed to the top of YouTube and Spotify charts — amassing a staggering 46 million views within 24 hours.
Directed by Buchi Babu Sana, the song is part of the upcoming untitled pan-India film set against a rustic, romantic backdrop. The track’s infectious rhythm and high-energy choreography have made it an instant favorite among fans.
Folk Beats Meet Modern Flair
Composed by Devi Sri Prasad (DSP), “Chikiri Chikiri” blends traditional folk percussion with modern EDM elements. The music video, filmed in vibrant rural sets, captures the earthy essence of Telugu culture while appealing to a nationwide audience.
DSP described the track as “a celebration of rhythm, love, and life.” The hook step — now trending on Instagram Reels — has sparked thousands of fan recreations.
Ram Charan and Janhvi’s First On-Screen Pairing
The pairing of superstar Ram Charan, fresh off the global success of RRR, and Bollywood’s rising star Janhvi Kapoor is one of the film’s biggest draws. Their chemistry in the video — a mix of playful banter and graceful dance — has fans calling them “the freshest duo of 2025.”
Critics have noted Janhvi’s effortless adaptation to the South Indian style of performance and Charan’s magnetic screen presence. “They look electric together — this is the crossover pairing we didn’t know we needed,” wrote a reviewer for Film Companion South.
Pan-India Ambition
Buchi Babu Sana, known for his debut hit Uppena, is reportedly crafting a story that explores the intersection of love, culture, and social change in rural India. The film is being shot simultaneously in Telugu, Tamil, and Hindi, a move aimed at capturing audiences across regions.
Industry insiders reveal that the film’s production budget exceeds ₹250 crore, underscoring its pan-India ambitions.
“Chikiri Chikiri” is just the beginning of what the producers describe as “a cinematic musical universe.”
Social-Media Frenzy
Within hours of its release, hashtags like #ChikiriChikiri, #RamCharan, and #JanhviKapoor trended across X (formerly Twitter) and Instagram. Fan edits, reaction videos, and dance challenges flooded the internet, driving organic engagement far beyond promotional campaigns.
YouTube comments sections were packed with messages from international fans — a reflection of Ram Charan’s global following after RRR’s Oscar-winning run.
The Numbers Behind the Buzz
In just 24 hours:
- 46 million views across languages
- 3.5 million likes on YouTube
- Over 500,000 Instagram reels created using the track
- Top 5 position on Spotify India’s trending chart
Trade analysts predict that this digital momentum will translate into strong box-office openings when the film releases in mid-2026.
A Turning Point for South-Bollywood Collaborations
“Chikiri Chikiri” isn’t just a viral song — it’s another example of North–South film synergy. The collaboration between Charan and Janhvi highlights the growing dissolution of language barriers in Indian cinema.
With pan-India films now becoming the norm, audiences are embracing diversity in storytelling, music, and performance styles.
As one fan aptly put it, “This is not just entertainment — it’s cultural unity with a beat.”
